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Think of your Amazon Author Page as your online identity as an author. Here’s how to use Author Central to create a great Author Page:
Provide a high-quality profile photo – Your photo should depict you as someone who is likable, trustworthy, and competent. Your face should dominate the photo--don't include your kids, spouse, car, or cat. The picture should be in-focus, without red-eye, and with a light source in front of you.
Ensure your biography is complete and up to date – This is where you need to prove to people that you have the street cred to write a book. Think of this as your elevator pitch as if you're applying for a job.
Use all your weapons – This means investing the time to include your blogs and social-media accounts. That said, if you're no longer blogging or using a social-media account, then don't include them. The goal here is show that you're an engaged and engaging person.
Cut to the chase – Let your writing and reviews do the talking. Don't describe yourself or your writing as "innovative," "inspiring," and "irresistible." Bragging makes you look clueless. Let the stars do the talking. ”
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